{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:0a60a8c6-0608-425e-b381-5ac0e121f313", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-09-04T15:03:34.878189Z", "firstcreated": "2026-09-04T15:01:50.663591Z", "pubstatus": "usable", "urgency": 5, "language": "fr", "headline": "Bachca, la marque française d'accessoires beauté, s'impose avec ses brosses à cheveux", "byline": "Cédric Vidal", "located": "France", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Nacrée", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Nacrée”. Set rel=canonical to https://nacree.org/culture/bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux/ when publishing on the web.", "description_text": "Fondée à Paris en 2016 par Camille de Bascher, Bachca crée des accessoires de beauté simples et raffinés. La marque nantaise est désormais distribuée chez Anthropologie, Free People et Printemps NY, avec une brosse vedette à 48 dollars.", "altids": {"mosaic": "0a60a8c6-0608-425e-b381-5ac0e121f313", "story": "ec888d59-708c-46ea-8c96-65c50d5debbe", "slug": "bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux"}, "subject": [{"name": "Lifestyle", "rel": "direct", "literal": "lifestyle", "code": "medtop:10000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/10000000"}], "place": [{"name": "France", "literal": "fr", "code": "FR", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:ceec4e32-17fd-471f-8e27-894ebf5f2022", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Bachca: A French Beauty Tool Brand Known for Its Hairbrushes", "description_text": "Bachca, la marque française d'accessoires beauté, s'impose avec ses brosses à cheveux", "copyrightholder": "fashionista.com", "copyrightnotice": "Bachca: A French Beauty Tool Brand Known for Its Hairbrushes", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "ceec4e32-17fd-471f-8e27-894ebf5f2022"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-09-04T15:03:34.891134Z", "attribution_required": true, "attribution_text": "Bachca: A French Beauty Tool Brand Known for Its Hairbrushes", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "fashionista.com", "source_url": "https://fashionista.com/.image/NTg6MDAwMDAwMDAwNzkzNjUx/bachca-brand-bio.jpg?profile=rss&x=51&y=68", "source_page_url": "https://fashionista.com/.image/NTg6MDAwMDAwMDAwNzkzNjUx/bachca-brand-bio.jpg?profile=rss&x=51&y=68", "our_page_url": "https://nacree.org/culture/bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://fashionista.com/.image/NTg6MDAwMDAwMDAwNzkzNjUx/bachca-brand-bio.jpg?profile=rss&x=51&y=68", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:ec888d59-708c-46ea-8c96-65c50d5debbe", "slug": "ohio-senator-demands-answers-from-connecticut-governor-after-fatal-crash-involving-immigrant-driver-20260903", "status": "updated", "languages": ["de", "en", "es", "fr", "uk"], "item_count": 17, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Nacrée", "canonical_required": true, "canonical_url": "https://nacree.org/culture/bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "passed", "score": 0.23, "checked_at": "2026-09-04T15:03:34.889013Z"}}, "wireva:publication": {"name": "Nacrée", "domain": "nacree.org", "country": "FR", "url": "https://nacree.org/culture/bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/0a60a8c6-0608-425e-b381-5ac0e121f313", "html": "https://wireva.mib.news/item/0a60a8c6-0608-425e-b381-5ac0e121f313/bachca-la-marque-francaise-d-accessoires-beaute-s-impose-avec-ses-brosses-a-cheveux/", "story": "https://wireva.mib.news/story/ohio-senator-demands-answers-from-connecticut-governor-after-fatal-crash-involving-immigrant-driver-20260903/"}, "wireva:metrics": {"word_count": 359, "char_count": 2385, "reading_time_seconds": 170}}}