{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:2df4d72d-1aa8-4171-96e2-8dfafe7e6502", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-09-09T23:02:16.996393Z", "firstcreated": "2026-09-09T23:00:35.535968Z", "pubstatus": "usable", "urgency": 5, "language": "en", "headline": "Prediction markets ramp up celebrity ads despite backlash over Sweeney and LeBron spots", "byline": "Arthur Ellington", "located": "United Kingdom", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Hublcore", "usageterms": "Monitoring item. Headline, short extract and the source link may be shown. Do not republish the full text.", "description_text": "Prediction market platforms are spending heavily on celebrity advertising campaigns, drawing criticism over marketing tactics as the industry expands amid legal uncertainty over sports contracts.", "altids": {"mosaic": "2df4d72d-1aa8-4171-96e2-8dfafe7e6502", "story": "96b74296-0494-44da-9b2e-82a7591cc358", "slug": "prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots"}, "subject": [{"name": "Entertainment", "rel": "direct", "literal": "entertainment", "code": "medtop:01000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/01000000"}], "place": [{"name": "United Kingdom", "literal": "gb", "code": "GB", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "body_text": "Prediction market platforms are spending heavily on celebrity advertising campaigns, drawing criticism over marketing tactics as the industry expands amid legal uncertainty over sports contracts.", "extra_body_note": "Extract only — see rights.class = link_only.", "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:3921020e-8176-4e0b-9602-d8086098d94c", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash", "description_text": "Prediction markets ramp up celebrity ads despite backlash over Sweeney and LeBron spots", "copyrightholder": "fortune.com", "copyrightnotice": "Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "3921020e-8176-4e0b-9602-d8086098d94c"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-09-09T23:02:17.011092Z", "attribution_required": true, "attribution_text": "Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "fortune.com", "source_url": "https://fortune.com/img-assets/wp-content/uploads/2026/09/GettyImages-2270322336-e1788986199328.jpg?w=2048", "source_page_url": "https://fortune.com/img-assets/wp-content/uploads/2026/09/GettyImages-2270322336-e1788986199328.jpg?w=2048", "our_page_url": "https://hublcore.com/business/prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://fortune.com/img-assets/wp-content/uploads/2026/09/GettyImages-2270322336-e1788986199328.jpg?w=2048", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:96b74296-0494-44da-9b2e-82a7591cc358", "slug": "prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots-20260909", "status": "developing", "languages": ["en"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "link_only", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Hublcore", "canonical_required": true, "canonical_url": "https://hublcore.com/business/prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots/", "linkback_required": true, "licence": "", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 280, "decided_by_rule": "derivation_failed", "needs_review": true}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "single_source", "independent_confirmations": 0, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "failed", "score": 0.84, "checked_at": "2026-09-09T23:02:17.008060Z"}}, "wireva:publication": {"name": "Hublcore", "domain": "hublcore.com", "country": "GB", "url": "https://hublcore.com/business/prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/2df4d72d-1aa8-4171-96e2-8dfafe7e6502", "html": "https://wireva.mib.news/item/2df4d72d-1aa8-4171-96e2-8dfafe7e6502/prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots/", "story": "https://wireva.mib.news/story/prediction-markets-ramp-up-celebrity-ads-despite-backlash-over-sweeney-and-lebron-spots-20260909/"}, "wireva:metrics": {"word_count": 454, "char_count": 3104, "reading_time_seconds": 222}}}