{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:30a23700-c983-4ed3-8c1c-842a494fdcb1", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-11-10T14:15:39.346551Z", "firstcreated": "2026-11-10T14:15:15.464893Z", "pubstatus": "usable", "urgency": 5, "language": "en", "headline": "OpenAI moves toward a Google-style ad business built on ChatGPT demand", "byline": "Brooke Griffin", "located": "United States", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Boldest Voice", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Boldest Voice”. Set rel=canonical to https://boldestvoice.com/business/openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand/ when publishing on the web.", "description_text": "OpenAI is reportedly building an advertising business modeled on Google, with self-serve ad tools now in beta. Marketers say ChatGPT's high purchase intent could compete for paid search budgets, but they lack the keyword-level visibility that search advertisers rely on.", "altids": {"mosaic": "30a23700-c983-4ed3-8c1c-842a494fdcb1", "story": "9291ce29-0d80-4598-a9a4-41d9e82555c7", "slug": "openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "United States", "literal": "us", "code": "US", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:6e4911b1-1111-4632-af77-5f74fbfbd910", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "OpenAI wants to be Google", "description_text": "OpenAI moves toward a Google-style ad business built on ChatGPT demand", "copyrightholder": "images.fastcompany.com", "copyrightnotice": "OpenAI wants to be Google", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "6e4911b1-1111-4632-af77-5f74fbfbd910"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-11-10T14:15:39.373250Z", "attribution_required": true, "attribution_text": "OpenAI wants to be Google", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "images.fastcompany.com", "source_url": "https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/11/1-2-1.png", "source_page_url": "https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/11/1-2-1.png", "our_page_url": "https://boldestvoice.com/business/openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/11/1-2-1.png", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:9291ce29-0d80-4598-a9a4-41d9e82555c7", "slug": "u-vani-20261110", "status": "updated", "languages": ["en", "uk"], "item_count": 3, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Boldest Voice", "canonical_required": true, "canonical_url": "https://boldestvoice.com/business/openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 3, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.121, "checked_at": "2026-11-10T14:15:39.369990Z"}}, "wireva:publication": {"name": "Boldest Voice", "domain": "boldestvoice.com", "country": "US", "url": "https://boldestvoice.com/business/openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/30a23700-c983-4ed3-8c1c-842a494fdcb1", "html": "https://wireva.mib.news/item/30a23700-c983-4ed3-8c1c-842a494fdcb1/openai-moves-toward-a-google-style-ad-business-built-on-chatgpt-demand/", "story": "https://wireva.mib.news/story/u-vani-20261110/"}, "wireva:metrics": {"word_count": 452, "char_count": 2899, "reading_time_seconds": 207}}}