{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:400f61c3-ddbc-41af-bc79-3167be6db88a", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-19T12:05:16.954005Z", "firstcreated": "2026-10-19T12:00:37.757784Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "UX-дизайнер проєктує не інтерфейс, а особистість користувача", "byline": "Денис Савчук", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/produkt/ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha/ when publishing on the web.", "description_text": "Дизайнер з 30-річним досвідом роботи в цифрових продуктах стверджує, що метрики, Agile та аналітика перетворили UX-дизайн на інструмент формування поведінки й самооцінки людей. Для українських продуктових команд це привід переглянути, які показники вони ставлять у центр брифу.", "altids": {"mosaic": "400f61c3-ddbc-41af-bc79-3167be6db88a", "story": "114c2ba9-d1ab-4930-b30d-50a7d13d5201", "slug": "ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha"}, "subject": [{"name": "General news", "rel": "direct", "literal": "general", "code": "medtop:11000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/11000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:81192656-2b35-46c1-922e-c2058c1f9ed9", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "", "description_text": "", "copyrightholder": "cdn-images-1.medium.com", "copyrightnotice": "UX designers are not designing interfaces, they design personalities", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "81192656-2b35-46c1-922e-c2058c1f9ed9"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-19T12:05:16.977563Z", "attribution_required": true, "attribution_text": "UX designers are not designing interfaces, they design personalities", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "cdn-images-1.medium.com", "source_url": "https://cdn-images-1.medium.com/max/1024/0*AN3LC1K2RIhbxkXx", "source_page_url": "https://cdn-images-1.medium.com/max/1024/0*AN3LC1K2RIhbxkXx", "our_page_url": "https://deepdigital.com.ua/produkt/ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://cdn-images-1.medium.com/max/1024/0*AN3LC1K2RIhbxkXx", "mimetype": ""}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:114c2ba9-d1ab-4930-b30d-50a7d13d5201", "slug": "swing-left-deploys-ai-to-scale-deep-canvassing-in-key-house-districts-20261019", "status": "updated", "languages": ["en", "uk"], "item_count": 12, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/produkt/ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.035, "checked_at": "2026-10-19T12:05:16.974036Z"}}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/produkt/ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/400f61c3-ddbc-41af-bc79-3167be6db88a", "html": "https://wireva.mib.news/item/400f61c3-ddbc-41af-bc79-3167be6db88a/ux-dizainer-proiektuie-ne-interfeis-a-osobistist-koristuvacha/", "story": "https://wireva.mib.news/story/swing-left-deploys-ai-to-scale-deep-canvassing-in-key-house-districts-20261019/"}, "wireva:metrics": {"word_count": 383, "char_count": 2799, "reading_time_seconds": 200}}}