{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:40215dda-9e7e-4309-aff8-d954d4033d66", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-15T09:05:02.567296Z", "firstcreated": "2026-10-15T09:01:44.233028Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "128-річний Outdoor Life перетворять на AI-маркетплейс: чи спрацює модель content-to-commerce", "byline": "Анастасія Мороз", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/e-komertsiia/128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce/ when publishing on the web.", "description_text": "Новий власник медіа Outdoor Life планує перетворити його на маркетплейс зі штучним інтелектом. Ринок контент-комерції має неоднозначну історію, але видавець робить ставку на нішеву аудиторію та персоналізацію.", "altids": {"mosaic": "40215dda-9e7e-4309-aff8-d954d4033d66", "story": "ab11b5df-9799-4e26-9653-95b62bcc7f73", "slug": "128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce"}, "subject": [{"name": "Labour", "rel": "direct", "literal": "labour", "code": "medtop:09000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/09000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:2387a2ba-6939-494b-a637-d422aa628702", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Learning faster with AI is making you worse at remembering", "description_text": "Szybka nauka z AI osłabia pamięć. Eksperci radzą, jak temu zapobiec", "copyrightholder": "images.fastcompany.com", "copyrightnotice": "Learning faster with AI is making you worse at remembering", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "2387a2ba-6939-494b-a637-d422aa628702"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-15T09:05:02.589913Z", "attribution_required": true, "attribution_text": "Learning faster with AI is making you worse at remembering", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "images.fastcompany.com", "source_url": "https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/10/p-1-91616878-learning-faster-ai-worse-at-remembering.jpg", "source_page_url": "https://www.fastcompany.com/91616878/learning-faster-ai-worse-at-remembering", "our_page_url": "https://deepdigital.com.ua/e-komertsiia/128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/10/p-1-91616878-learning-faster-ai-worse-at-remembering.jpg", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:ab11b5df-9799-4e26-9653-95b62bcc7f73", "slug": "houthi-attacks-on-saudi-oil-and-airports-intensify-as-us-holds-fire-before-midterms-20261015", "status": "updated", "languages": ["de", "en", "es", "fr", "uk"], "item_count": 25, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/e-komertsiia/128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.0, "checked_at": "2026-10-15T09:05:02.584833Z"}}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/e-komertsiia/128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/40215dda-9e7e-4309-aff8-d954d4033d66", "html": "https://wireva.mib.news/item/40215dda-9e7e-4309-aff8-d954d4033d66/128-richnii-outdoor-life-peretvoriat-na-ai-marketpleis-chi-spratsiuie-model-content-to-commerce/", "story": "https://wireva.mib.news/story/houthi-attacks-on-saudi-oil-and-airports-intensify-as-us-holds-fire-before-midterms-20261015/"}, "wireva:metrics": {"word_count": 381, "char_count": 2848, "reading_time_seconds": 203}}}