{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:495cb932-768f-4f26-b444-cc8cd6b57e5b", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-11-15T17:35:40.570707Z", "firstcreated": "2026-11-15T17:35:23.293581Z", "pubstatus": "usable", "urgency": 5, "language": "en", "headline": "Big Romanian retailers shift strategy to entertainment and interactive experiences to attract shoppers", "byline": "Bethany Hadley", "located": "United Kingdom", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Hublcore", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Hublcore”. Set rel=canonical to https://hublcore.com/business/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers/ when publishing on the web.", "description_text": "Large retail chains in Romania are spending more on entertainment, content and interactive experiences, moving beyond product sales to build customer loyalty in a crowded market.", "altids": {"mosaic": "495cb932-768f-4f26-b444-cc8cd6b57e5b", "story": "a00b4185-a3cd-434c-b4c6-6b99f686c0e2", "slug": "big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers"}, "subject": [{"name": "Entertainment", "rel": "direct", "literal": "entertainment", "code": "medtop:01000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/01000000"}], "place": [{"name": "United Kingdom", "literal": "gb", "code": "GB", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:e1f0ef49-6fab-46cd-af4f-50491c2323d4", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Marile magazine schimbă strategia pentru a atrage clienți: investesc în divertisment, experiențe interactive și conținut, nu doar în produse", "description_text": "Big Romanian retailers shift strategy to entertainment and interactive experiences to attract shoppers", "copyrightholder": "i0.1616.ro", "copyrightnotice": "Marile magazine schimbă strategia pentru a atrage clienți: investesc în divertisment, experiențe interactive și conținut, nu doar în produse", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "e1f0ef49-6fab-46cd-af4f-50491c2323d4"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-11-15T17:35:40.588288Z", "attribution_required": true, "attribution_text": "Marile magazine schimbă strategia pentru a atrage clienți: investesc în divertisment, experiențe interactive și conținut, nu doar în produse", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "i0.1616.ro", "source_url": "https://i0.1616.ro/media/2/2621/33215/22989089/1/shopping-mall-509536-1280.jpg?width=800", "source_page_url": "https://i0.1616.ro/media/2/2621/33215/22989089/1/shopping-mall-509536-1280.jpg?width=800", "our_page_url": "https://hublcore.com/business/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://i0.1616.ro/media/2/2621/33215/22989089/1/shopping-mall-509536-1280.jpg?width=800", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:a00b4185-a3cd-434c-b4c6-6b99f686c0e2", "slug": "big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers-20261115", "status": "developing", "languages": ["en"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Hublcore", "canonical_required": true, "canonical_url": "https://hublcore.com/business/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "single_source", "independent_confirmations": 0, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "passed", "score": 0.05, "checked_at": "2026-11-15T17:35:40.585179Z"}}, "wireva:publication": {"name": "Hublcore", "domain": "hublcore.com", "country": "GB", "url": "https://hublcore.com/business/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/495cb932-768f-4f26-b444-cc8cd6b57e5b", "html": "https://wireva.mib.news/item/495cb932-768f-4f26-b444-cc8cd6b57e5b/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers/", "story": "https://wireva.mib.news/story/big-romanian-retailers-shift-strategy-to-entertainment-and-interactive-experiences-to-attract-shoppers-20261115/"}, "wireva:metrics": {"word_count": 395, "char_count": 2547, "reading_time_seconds": 182}}}