{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:67f7b04b-c8ae-49b1-b118-8cacab1b2752", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-24T03:15:17.997417Z", "firstcreated": "2026-10-24T03:10:22.945586Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Dentsu X: Брюс Вільямс про подолання фрагментації медіа в кампаніях", "byline": "Максим Литвин", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/reklama/dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh/ when publishing on the web.", "description_text": "Керівник Dentsu X North America Брюс Вільямс на Brandweek 2026 закликав бренди відмовитися від розрізнених медіа, даних і технологій і перейти до спільного планування кампаній.", "altids": {"mosaic": "67f7b04b-c8ae-49b1-b118-8cacab1b2752", "story": "a5a8e47b-5777-4254-9886-4e3d5320ca1a", "slug": "dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh"}, "subject": [{"name": "Media", "rel": "direct", "literal": "media", "code": "medtop:01000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/01000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:420dd741-5cf4-4e1f-aedd-c7f8822ab54d", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches", "description_text": "Publicis продає AI-послуги напряму CEO, оминаючи CMO", "copyrightholder": "commons.wikimedia.org", "copyrightnotice": "Liron Dorfman", "usageterms": "Open licence: the credit line must travel with the file.", "altids": {"wireva": "420dd741-5cf4-4e1f-aedd-c7f8822ab54d"}, "extra": {"wireva:delivery_mode": "file", "wireva:rights": {"licence": "CC BY 4.0", "licence_url": "https://creativecommons.org/licenses/by/4.0/", "licence_raw": "CC BY 4.0", "licence_verified_at": "2026-10-24T03:15:18.015764Z", "attribution_required": true, "attribution_text": "Liron Dorfman", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "commons.wikimedia.org", "source_url": "https://commons.wikimedia.org/wiki/File:McCANN_Tel_Aviv%27s_office_building.png", "source_page_url": "https://commons.wikimedia.org/wiki/File:McCANN_Tel_Aviv%27s_office_building.png", "our_page_url": "https://deepdigital.com.ua/reklama/dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh/"}, "wireva:role": "lead"}, "renditions": {"original": {"href": "https://nbg1.your-objectstorage.com/ckln/image-assets/03977f06e250c85ebcd19bb1eb1ffd13162db1a47f44ef41e4dcf6ffce96c0e7.jpg", "mimetype": "image/jpeg", "width": 674, "height": 900, "sizeinbytes": 145729}, "source": {"href": "https://commons.wikimedia.org/wiki/File:McCANN_Tel_Aviv%27s_office_building.png", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:a5a8e47b-5777-4254-9886-4e3d5320ca1a", "slug": "dentsu-x-20261024", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/reklama/dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh/", "linkback_required": true, "licence": "", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_borderline", "needs_review": true}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "single_source", "independent_confirmations": 0, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "borderline", "score": 0.455, "checked_at": "2026-10-24T03:15:18.011462Z"}}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/reklama/dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/67f7b04b-c8ae-49b1-b118-8cacab1b2752", "html": "https://wireva.mib.news/item/67f7b04b-c8ae-49b1-b118-8cacab1b2752/dentsu-x-brius-viliams-pro-podolannia-fragmentatsii-media-v-kampaniiakh/", "story": "https://wireva.mib.news/story/dentsu-x-20261024/"}, "wireva:metrics": {"word_count": 386, "char_count": 2705, "reading_time_seconds": 193}}}