{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:a706c263-98bb-4afb-8bf4-4b9773faf1f1", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-09-19T02:02:02.560579Z", "firstcreated": "2026-09-19T02:01:40.440858Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Фінтех-засновник назвав п'ять показників, які визначають виживання бізнесу під час спаду", "byline": "Роман Мельничук", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Віндор", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Віндор”. Set rel=canonical to https://vindor.com.ua/biznes/fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu/ when publishing on the web.", "description_text": "Коли зростання сповільнюється, а тиск зростає, компанії мають орієнтуватися на п'ять ключових метрик: утримання клієнтів, маржинальність, вартість залучення клієнта (CAC), термін окупності витрат на залучення та ще один показник, який засновник фінтех-стартапу вважає критичним для виживання.", "altids": {"mosaic": "a706c263-98bb-4afb-8bf4-4b9773faf1f1", "story": "e398bdff-b146-42cf-b3a4-3539b46f75ed", "slug": "fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:c5959a70-5fa0-429e-af5e-bd9b70b3ef6d", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "A Fintech Founder Shares the 5 Numbers That Reveal Whether Your Business Can Survive a Downturn", "description_text": "Фінтех-засновник назвав п'ять показників, які визначають виживання бізнесу під час спаду", "copyrightholder": "entrepreneur.com", "copyrightnotice": "A Fintech Founder Shares the 5 Numbers That Reveal Whether Your Business Can Survive a Downturn", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "c5959a70-5fa0-429e-af5e-bd9b70b3ef6d"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-09-19T02:02:02.583946Z", "attribution_required": true, "attribution_text": "A Fintech Founder Shares the 5 Numbers That Reveal Whether Your Business Can Survive a Downturn", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "entrepreneur.com", "source_url": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/1789508072-business-numbers-survive-downturn-0926-g2289792660.jpg", "source_page_url": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/1789508072-business-numbers-survive-downturn-0926-g2289792660.jpg", "our_page_url": "https://vindor.com.ua/biznes/fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/1789508072-business-numbers-survive-downturn-0926-g2289792660.jpg", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:e398bdff-b146-42cf-b3a4-3539b46f75ed", "slug": "mastercard-visa-20260918", "status": "updated", "languages": ["en", "uk"], "item_count": 4, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Віндор", "canonical_required": true, "canonical_url": "https://vindor.com.ua/biznes/fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.0, "checked_at": "2026-09-19T02:02:02.580452Z"}}, "wireva:publication": {"name": "Віндор", "domain": "vindor.com.ua", "country": "UA", "url": "https://vindor.com.ua/biznes/fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/a706c263-98bb-4afb-8bf4-4b9773faf1f1", "html": "https://wireva.mib.news/item/a706c263-98bb-4afb-8bf4-4b9773faf1f1/fintekh-zasnovnik-nazvav-p-iat-pokaznikiv-iaki-viznachaiut-vizhivannia-biznesu-pid-chas-spadu/", "story": "https://wireva.mib.news/story/mastercard-visa-20260918/"}, "wireva:metrics": {"word_count": 345, "char_count": 2516, "reading_time_seconds": 180}}}