{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:c9608e42-860c-489f-820a-51e24edd0e99", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-01T02:04:57.098621Z", "firstcreated": "2026-10-01T02:00:24.123196Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Чому скорочення бренд-маркетингу під час кризи шкодить бізнесу", "byline": "Данило Кравченко", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Карторг", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Карторг”. Set rel=canonical to https://cartorg.com.ua/biznes/chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu/ when publishing on the web.", "description_text": "Компанії, які під час економічного спаду згортають інвестиції в бренд, ризикують уповільнити свої продажі. Досвід показує: вимірювання впливу бренду на швидкість укладання угод доводить, що інвестувати потрібно і в бренд, і в лідогенерацію.", "altids": {"mosaic": "c9608e42-860c-489f-820a-51e24edd0e99", "story": "e50cb676-22c6-43ff-a205-099f8b1f0694", "slug": "chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:b84a8af5-0d9e-456e-a0a6-80cec0e50531", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.", "description_text": "Чому скорочення бренд-маркетингу під час кризи шкодить бізнесу", "copyrightholder": "entrepreneur.com", "copyrightnotice": "Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "b84a8af5-0d9e-456e-a0a6-80cec0e50531"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-01T02:04:57.120767Z", "attribution_required": true, "attribution_text": "Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "entrepreneur.com", "source_url": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/instinct-to-cut-brand-marketing-0926_g2224268491.jpg", "source_page_url": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/instinct-to-cut-brand-marketing-0926_g2224268491.jpg", "our_page_url": "https://cartorg.com.ua/biznes/chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/instinct-to-cut-brand-marketing-0926_g2224268491.jpg", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:e50cb676-22c6-43ff-a205-099f8b1f0694", "slug": "sec-accuses-private-fund-advisers-of-spending-investor-cash-on-strip-clubs-and-shopping-20261001", "status": "updated", "languages": ["en", "fr", "it", "nl", "sv", "uk"], "item_count": 13, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Карторг", "canonical_required": true, "canonical_url": "https://cartorg.com.ua/biznes/chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.0, "checked_at": "2026-10-01T02:04:57.117447Z"}}, "wireva:publication": {"name": "Карторг", "domain": "cartorg.com.ua", "country": "UA", "url": "https://cartorg.com.ua/biznes/chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/c9608e42-860c-489f-820a-51e24edd0e99", "html": "https://wireva.mib.news/item/c9608e42-860c-489f-820a-51e24edd0e99/chomu-skorochennia-brend-marketingu-pid-chas-krizi-shkodit-biznesu/", "story": "https://wireva.mib.news/story/sec-accuses-private-fund-advisers-of-spending-investor-cash-on-strip-clubs-and-shopping-20261001/"}, "wireva:metrics": {"word_count": 377, "char_count": 2785, "reading_time_seconds": 199}}}