{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:e2aae986-8180-42cc-be2b-825207fc4161", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-30T05:10:34.694493Z", "firstcreated": "2026-10-30T05:10:19.115824Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Експерти назвали шість помилок у performance-маркетингу з ШІ", "byline": "Олеся Бондар", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/marketynh/eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi/ when publishing on the web.", "description_text": "Автоматизація кампаній на базі ШІ зростає, але без чітко визначеної бізнес-мети вона оптимізує не те, що треба. Розбираємо шість типових помилок і те, як їх уникнути українським командам.", "altids": {"mosaic": "e2aae986-8180-42cc-be2b-825207fc4161", "story": "f00464f8-327d-4a7a-afd0-0099813bd631", "slug": "eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:95e21c3d-f2cd-4d7f-8d73-ffe5a043ec88", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "6 mistakes to avoid with AI-powered performance marketing", "description_text": "Експерти назвали шість помилок у performance-маркетингу з ШІ", "copyrightholder": "martech.org", "copyrightnotice": "6 mistakes to avoid with AI-powered performance marketing", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "95e21c3d-f2cd-4d7f-8d73-ffe5a043ec88"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-30T05:10:34.716244Z", "attribution_required": true, "attribution_text": "6 mistakes to avoid with AI-powered performance marketing", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "martech.org", "source_url": "https://martech.org/wp-content/uploads/2026/10/warning-danger-risk-trouble-800x450.png", "source_page_url": "https://martech.org/wp-content/uploads/2026/10/warning-danger-risk-trouble-800x450.png", "our_page_url": "https://deepdigital.com.ua/marketynh/eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://martech.org/wp-content/uploads/2026/10/warning-danger-risk-trouble-800x450.png", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:f00464f8-327d-4a7a-afd0-0099813bd631", "slug": "performance-20261030", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/marketynh/eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.0, "checked_at": "2026-10-30T05:10:34.712097Z"}}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/marketynh/eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/e2aae986-8180-42cc-be2b-825207fc4161", "html": "https://wireva.mib.news/item/e2aae986-8180-42cc-be2b-825207fc4161/eksperti-nazvali-shist-pomilok-u-performance-marketingu-z-shi/", "story": "https://wireva.mib.news/story/performance-20261030/"}, "wireva:metrics": {"word_count": 731, "char_count": 5514, "reading_time_seconds": 394}}}