{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:faa08dd6-b9d7-4278-9784-dbbb63ac0b82", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-11-10T09:10:38.808416Z", "firstcreated": "2026-11-10T09:10:24.671615Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Ogilvy і CAA запускають партнерство з цифровими копіями знаменитостей для реклами на базі ШІ", "byline": "Анастасія Мороз", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/reklama/ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi/ when publishing on the web.", "description_text": "Агенція Ogilvy з групи WPP і Creative Artists Agency об'єднали зусилля, щоб створювати повністю згенеровані ШІ рекламні появи зіркових обличь. Ідея в ліцензованих і перевірених цифрових репліках, а умови угоди поки не розкрито.", "altids": {"mosaic": "faa08dd6-b9d7-4278-9784-dbbb63ac0b82", "story": "a268d1ab-b032-4186-a6a1-ab9f7d47a6ba", "slug": "ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi"}, "subject": [{"name": "Technology", "rel": "direct", "literal": "technology", "code": "medtop:13000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/13000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:7885374b-40e9-4794-8d3c-42f90f370f7b", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots", "description_text": "Ogilvy і CAA запускають партнерство з цифровими копіями знаменитостей для реклами на базі ШІ", "copyrightholder": "marketingdive.com", "copyrightnotice": "How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "7885374b-40e9-4794-8d3c-42f90f370f7b"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "Related RSS source", "licence_verified_at": "2026-11-10T09:10:38.832860Z", "attribution_required": true, "attribution_text": "How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "marketingdive.com", "source_url": "https://www.marketingdive.com/news/how-ogilvy-uses-ai-to-unlock-scale-protect-rights-for-brand-talent-shoots/874014/", "source_page_url": "https://www.marketingdive.com/news/how-ogilvy-uses-ai-to-unlock-scale-protect-rights-for-brand-talent-shoots/874014/", "our_page_url": "https://deepdigital.com.ua/reklama/ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://www.marketingdive.com/news/how-ogilvy-uses-ai-to-unlock-scale-protect-rights-for-brand-talent-shoots/874014/", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:a268d1ab-b032-4186-a6a1-ab9f7d47a6ba", "slug": "ogilvy-caa-20261110", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/reklama/ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "passed", "score": 0.067, "checked_at": "2026-11-10T09:10:38.829916Z"}}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/reklama/ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/faa08dd6-b9d7-4278-9784-dbbb63ac0b82", "html": "https://wireva.mib.news/item/faa08dd6-b9d7-4278-9784-dbbb63ac0b82/ogilvy-i-caa-zapuskaiut-partnerstvo-z-tsifrovimi-kopiiami-znamenitostei-dlia-reklami-na-bazi-shi/", "story": "https://wireva.mib.news/story/ogilvy-caa-20261110/"}, "wireva:metrics": {"word_count": 448, "char_count": 3266, "reading_time_seconds": 233}}}