{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:38f37026-000f-4eed-8f72-a03ebaa6f438", "type": "composite", "version": "1", "versioncreated": "2026-11-12T05:10:22.996753Z", "firstcreated": "2026-11-12T05:10:22.996753Z", "pubstatus": "usable", "language": "uk", "headline": "Бренди дедалі частіше обирають креаторів для соцмереж, Instagram лідирує", "description_text": "За першим кварталом 2026 року опитування Modern Retail серед брендів і агенцій показало, що 96% партнерств із креаторами для соцконтенту лідирують в Instagram, а ролі креаторів розширюються.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:720954a7-c5da-4337-88b2-1018a41cdb07", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-11-12T05:10:38.969391Z", "firstcreated": "2026-11-12T05:10:22.996753Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Бренди дедалі частіше обирають креаторів для соцмереж, Instagram лідирує", "byline": "Ярина Коваленко", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/marketynh/brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie/ when publishing on the web.", "description_text": "За першим кварталом 2026 року опитування Modern Retail серед брендів і агенцій показало, що 96% партнерств із креаторами для соцконтенту лідирують в Instagram, а ролі креаторів розширюються.", "altids": {"mosaic": "720954a7-c5da-4337-88b2-1018a41cdb07", "story": "38f37026-000f-4eed-8f72-a03ebaa6f438", "slug": "brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie"}, "subject": [{"name": "Lifestyle", "rel": "direct", "literal": "lifestyle", "code": "medtop:10000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/10000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:526ff75e-1084-48c0-9994-d12ae647f3c9", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Modern Retail+ Research 2026 Creator Marketing Index: A brand guide to effective social media campaigns", "description_text": "Бренди дедалі частіше обирають креаторів для соцмереж, Instagram лідирує", "copyrightholder": "commons.wikimedia.org", "copyrightnotice": "RCraig09", "usageterms": "Open licence: the credit line must travel with the file.", "altids": {"wireva": "526ff75e-1084-48c0-9994-d12ae647f3c9"}, "extra": {"wireva:delivery_mode": "file", "wireva:rights": {"licence": "CC BY-SA 4.0", "licence_url": "https://creativecommons.org/licenses/by-sa/4.0/", "licence_raw": "CC BY-SA 4.0", "licence_verified_at": "2026-11-12T05:10:38.991035Z", "attribution_required": true, "attribution_text": "RCraig09", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": true}, "wireva:provenance": {"creator": "", "source_name": "commons.wikimedia.org", "source_url": "https://commons.wikimedia.org/wiki/File:1929-_Advertising_revenue_as_percent_of_GDP_(US).svg", "source_page_url": "https://commons.wikimedia.org/wiki/File:1929-_Advertising_revenue_as_percent_of_GDP_(US).svg", "our_page_url": "https://deepdigital.com.ua/marketynh/brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie/"}, "wireva:role": "lead"}, "renditions": {"original": {"href": "https://nbg1.your-objectstorage.com/ckln/image-assets/42b8595b5dbe357420391fcd975258eacb0dd604a9289d988cdc043b216de642.jpg", "mimetype": "image/jpeg", "width": 1270, "height": 900, "sizeinbytes": 82367}, "source": {"href": "https://commons.wikimedia.org/wiki/File:1929-_Advertising_revenue_as_percent_of_GDP_(US).svg", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:38f37026-000f-4eed-8f72-a03ebaa6f438", "slug": "instagram-20261112", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/marketynh/brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "passed", "score": 0.014, "checked_at": "2026-11-12T05:10:38.985086Z"}, "sources": [{"url": "https://www.modernretail.co/marketing/modern-retail-research-2026-creator-marketing-index-a-brand-guide-to-effective-social-media-campaigns/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss", "title": "Beyond search and social: How to scale with performance TV", "publisher": "modernretail.co", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-11-12T05:10:38.975560Z", "published_at": "2026-11-11T13:28:57Z"}, {"url": "https://martech.org/beyond-search-and-social-how-to-scale-with-performance-tv/", "title": "", "publisher": "martech.org", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-11-12T05:10:38.972473Z", "published_at": null}]}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/marketynh/brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/720954a7-c5da-4337-88b2-1018a41cdb07", "html": "https://wireva.mib.news/item/720954a7-c5da-4337-88b2-1018a41cdb07/brendi-dedali-chastishe-obiraiut-kreatoriv-dlia-sotsmerezh-instagram-lidiruie/", "story": "https://wireva.mib.news/story/instagram-20261112/"}, "wireva:metrics": {"word_count": 405, "char_count": 2969, "reading_time_seconds": 212}}}}, "extra": {"wireva:languages": ["uk"], "wireva:status": "developing", "wireva:item_count": 1}}