{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:724b30ae-81ca-4622-98c1-38da645b11ed", "type": "composite", "version": "1", "versioncreated": "2026-10-15T12:00:29.408565Z", "firstcreated": "2026-10-15T12:00:29.408565Z", "pubstatus": "usable", "language": "en", "headline": "Google Ads Seasonality Adjustments Backfire on Black Friday, Study Finds", "description_text": "A three-year analysis of over 5,000 Google Ads accounts shows that using seasonality adjustments during Black Friday and Cyber Monday led to higher costs and lower returns, as Smart Bidding already anticipates the surge.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:5a4b2ed6-b5e3-46a5-bd1a-0b7b8b3123d7", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-15T12:05:01.791983Z", "firstcreated": "2026-10-15T12:00:29.408565Z", "pubstatus": "usable", "urgency": 5, "language": "en", "headline": "Google Ads Seasonality Adjustments Backfire on Black Friday, Study Finds", "byline": "Derek Weston", "located": "United States", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Core Memo", "usageterms": "Monitoring item. Headline, short extract and the source link may be shown. Do not republish the full text.", "description_text": "A three-year analysis of over 5,000 Google Ads accounts shows that using seasonality adjustments during Black Friday and Cyber Monday led to higher costs and lower returns, as Smart Bidding already anticipates the surge.", "altids": {"mosaic": "5a4b2ed6-b5e3-46a5-bd1a-0b7b8b3123d7", "story": "724b30ae-81ca-4622-98c1-38da645b11ed", "slug": "google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "United States", "literal": "us", "code": "US", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "body_text": "A three-year analysis of over 5,000 Google Ads accounts shows that using seasonality adjustments during Black Friday and Cyber Monday led to higher costs and lower returns, as Smart Bidding already anticipates the surge.", "extra_body_note": "Extract only — see rights.class = link_only.", "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:863331d0-8876-4def-8a5a-e673e19f00b5", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr", "description_text": "Google Ads Seasonality Adjustments Backfire on Black Friday, Study Finds", "copyrightholder": "martech.org", "copyrightnotice": "We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "863331d0-8876-4def-8a5a-e673e19f00b5"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-15T12:05:01.814442Z", "attribution_required": true, "attribution_text": "We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "martech.org", "source_url": "https://martech.org/wp-content/uploads/2026/10/Optmyzr-20261015-1.png", "source_page_url": "https://martech.org/wp-content/uploads/2026/10/Optmyzr-20261015-1.png", "our_page_url": "https://corememo.org/business/google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://martech.org/wp-content/uploads/2026/10/Optmyzr-20261015-1.png", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:724b30ae-81ca-4622-98c1-38da645b11ed", "slug": "google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds-20261015", "status": "developing", "languages": ["en"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "link_only", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Core Memo", "canonical_required": true, "canonical_url": "https://corememo.org/business/google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds/", "linkback_required": true, "licence": "", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 280, "decided_by_rule": "derivation_failed", "needs_review": true}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.", "independence_check": {"status": "failed", "score": 0.795, "checked_at": "2026-10-15T12:05:01.811440Z"}, "sources": [{"url": "https://martech.org/we-analyzed-5000-google-ads-accounts-seasonality-adjustments-backfire-on-black-friday/", "title": "We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr", "publisher": "martech.org", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-10-15T12:05:01.796539Z", "published_at": "2026-10-15T10:00:00Z"}, {"url": "https://www.foxnews.com/health/man-claims-went-blind-after-taking-ozempic-shares-warning-other-users", "title": "", "publisher": "foxnews.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-15T12:05:01.798282Z", "published_at": null}, {"url": "https://www.foxnews.com/media/first-fox-wikipedias-editorial-safeguards-failed-correct-antisemitic-content-adl-says", "title": "", "publisher": "foxnews.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-15T12:05:01.799609Z", "published_at": null}, {"url": "https://www.foxnews.com/outkick-sports/bradley-chubb-detailed-version-alaric-jackson-punch-incident-paints-rams-lineman-hothead", "title": "", "publisher": "foxnews.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-15T12:05:01.800629Z", "published_at": null}, {"url": "https://www.foxnews.com/us/lindsay-clancy-holdout-explains-methodical-slayings-more-top-headlines", "title": "", "publisher": "foxnews.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-15T12:05:01.801875Z", "published_at": null}]}, "wireva:publication": {"name": "Core Memo", "domain": "corememo.org", "country": "US", "url": "https://corememo.org/business/google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/5a4b2ed6-b5e3-46a5-bd1a-0b7b8b3123d7", "html": "https://wireva.mib.news/item/5a4b2ed6-b5e3-46a5-bd1a-0b7b8b3123d7/google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds/", "story": "https://wireva.mib.news/story/google-ads-seasonality-adjustments-backfire-on-black-friday-study-finds-20261015/"}, "wireva:metrics": {"word_count": 573, "char_count": 3710, "reading_time_seconds": 265}}}}, "extra": {"wireva:languages": ["en"], "wireva:status": "developing", "wireva:item_count": 1}}