{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:748bded8-9f31-4760-b97d-0100cf7a23d7", "type": "composite", "version": "1", "versioncreated": "2026-09-29T06:01:20.729957Z", "firstcreated": "2026-09-29T06:01:20.729957Z", "pubstatus": "usable", "language": "uk", "headline": "Hoka використовує Strava та цифрові білборди, щоб закріпитися серед бігунів Нью-Йорка перед марафоном", "description_text": "Hoka запустила кампанію до Нью-Йоркського марафону, спонсорувавши челендж у Strava та перетворивши цифрові білборди на табло прогресу бігунів за районами міста. Це частина боротьби за лояльність бігової спільноти з Nike, New Balance, Brooks, Adidas та On.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:5c0a74db-3bfb-48e6-8608-b75e02c05b10", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-09-29T06:04:57.685959Z", "firstcreated": "2026-09-29T06:01:20.729957Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Hoka використовує Strava та цифрові білборди, щоб закріпитися серед бігунів Нью-Йорка перед марафоном", "byline": "Ярина Коваленко", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/marketynh/hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom/ when publishing on the web.", "description_text": "Hoka запустила кампанію до Нью-Йоркського марафону, спонсорувавши челендж у Strava та перетворивши цифрові білборди на табло прогресу бігунів за районами міста. Це частина боротьби за лояльність бігової спільноти з Nike, New Balance, Brooks, Adidas та On.", "altids": {"mosaic": "5c0a74db-3bfb-48e6-8608-b75e02c05b10", "story": "748bded8-9f31-4760-b97d-0100cf7a23d7", "slug": "hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom"}, "subject": [{"name": "Technology", "rel": "direct", "literal": "technology", "code": "medtop:13000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/13000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:7c6450ec-4d0f-4257-b45e-01e0794e2d33", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Behind Hoka’s bid to own the NYC marathon’s run-up period", "description_text": "Hoka використовує Strava та цифрові білборди, щоб закріпитися серед бігунів Нью-Йорка перед марафоном", "copyrightholder": "en.wikipedia.org", "copyrightnotice": "Hoka", "usageterms": "File-level licence not yet resolved from Commons; fetch the original for exact terms.", "altids": {"wireva": "7c6450ec-4d0f-4257-b45e-01e0794e2d33"}, "extra": {"wireva:delivery_mode": "preview_and_link", "wireva:rights": {"licence": "Wikimedia — licence per file", "licence_url": "https://commons.wikimedia.org/wiki/Commons:Reusing_content_outside_Wikimedia", "licence_raw": "Wikipedia page image", "licence_verified_at": "2026-09-29T06:04:57.699187Z", "attribution_required": true, "attribution_text": "Hoka", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "en.wikipedia.org", "source_url": "https://en.wikipedia.org/wiki/Hoka", "source_page_url": "https://en.wikipedia.org/wiki/Hoka", "our_page_url": "https://deepdigital.com.ua/marketynh/hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom/"}, "wireva:role": "lead"}, "renditions": {"preview": {"href": "https://nbg1.your-objectstorage.com/ckln/image-assets/babacc712ee356e5b939ae5d1cbb012a8a88c0cb1084d2aceb5f7552c7ad29d5.jpg", "mimetype": "image/jpeg", "width": 1280, "height": 853}, "source": {"href": "https://en.wikipedia.org/wiki/Hoka", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:748bded8-9f31-4760-b97d-0100cf7a23d7", "slug": "hoka-strava-20260929", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/marketynh/hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "passed", "score": 0.119, "checked_at": "2026-09-29T06:04:57.696768Z"}, "sources": [{"url": "https://digiday.com/marketing/behind-hokas-bid-to-own-the-nyc-marathons-run-up-period/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "title": "Behind Hoka’s bid to own the NYC marathon’s run-up period", "publisher": "digiday.com", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-09-29T06:04:57.689510Z", "published_at": "2026-09-29T03:01:00Z"}, {"url": "https://www.modernretail.co/marketing/behind-hokas-bid-to-own-the-nyc-marathons-run-up-period/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss", "title": "", "publisher": "modernretail.co", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-09-29T06:04:57.690429Z", "published_at": null}]}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/marketynh/hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/5c0a74db-3bfb-48e6-8608-b75e02c05b10", "html": "https://wireva.mib.news/item/5c0a74db-3bfb-48e6-8608-b75e02c05b10/hoka-vikoristovuie-strava-ta-tsifrovi-bilbordi-shchob-zakripitisia-sered-biguniv-niu-iorka-pered-marafonom/", "story": "https://wireva.mib.news/story/hoka-strava-20260929/"}, "wireva:metrics": {"word_count": 213, "char_count": 1652, "reading_time_seconds": 118}}}}, "extra": {"wireva:languages": ["uk"], "wireva:status": "developing", "wireva:item_count": 1}}