{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:843ea5bb-2846-42c4-9a35-17989eb9267b", "type": "composite", "version": "1", "versioncreated": "2026-08-25T14:04:52.544844Z", "firstcreated": "2026-08-25T14:04:52.544844Z", "pubstatus": "usable", "language": "it", "headline": "Florence Pugh diventa il nuovo volto del profumo Max Mara", "description_text": "L'attrice britannica Florence Pugh è la nuova testimonial del brand Max Mara per il lancio del suo profumo. Nell'intervista racconta il suo legame con le fragranze, i ricordi d'infanzia legati ai rimedi della madre e il significato personale del profumo.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:74c722ee-4c0d-4d4b-a4d0-56dd2b195ed4", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-08-25T14:08:33.888843Z", "firstcreated": "2026-08-25T14:04:52.544844Z", "pubstatus": "usable", "urgency": 5, "language": "it", "headline": "Florence Pugh diventa il nuovo volto del profumo Max Mara", "byline": "Alessia Amato", "located": "Italy", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Ascensio", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Ascensio”. Set rel=canonical to https://ascensio.uno/stile-di-vita/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara/ when publishing on the web.", "description_text": "L'attrice britannica Florence Pugh è la nuova testimonial del brand Max Mara per il lancio del suo profumo. Nell'intervista racconta il suo legame con le fragranze, i ricordi d'infanzia legati ai rimedi della madre e il significato personale del profumo.", "altids": {"mosaic": "74c722ee-4c0d-4d4b-a4d0-56dd2b195ed4", "story": "843ea5bb-2846-42c4-9a35-17989eb9267b", "slug": "florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara"}, "subject": [{"name": "Lifestyle", "rel": "direct", "literal": "lifestyle", "code": "medtop:10000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/10000000"}], "place": [{"name": "Italy", "literal": "it", "code": "IT", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:d9e92235-bf3c-4824-8493-31c1f29e1b61", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Florence Pugh on Perfume, Her First Love, and Her Mom’s Homemade Potions", "description_text": "Florence Pugh diventa il nuovo volto del profumo Max Mara", "copyrightholder": "hips.hearstapps.com", "copyrightnotice": "Florence Pugh on Perfume, Her First Love, and Her Mom’s Homemade Potions", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "d9e92235-bf3c-4824-8493-31c1f29e1b61"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-08-25T14:08:33.900196Z", "attribution_required": true, "attribution_text": "Florence Pugh on Perfume, Her First Love, and Her Mom’s Homemade Potions", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "hips.hearstapps.com", "source_url": "https://hips.hearstapps.com/hmg-prod/images/47d56224-c8a7-4bf2-852d-75d7a5d26f4d.jpg", "source_page_url": "https://hips.hearstapps.com/hmg-prod/images/47d56224-c8a7-4bf2-852d-75d7a5d26f4d.jpg", "our_page_url": "https://ascensio.uno/stile-di-vita/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://hips.hearstapps.com/hmg-prod/images/47d56224-c8a7-4bf2-852d-75d7a5d26f4d.jpg", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:843ea5bb-2846-42c4-9a35-17989eb9267b", "slug": "florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara-20260825", "status": "developing", "languages": ["it"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Ascensio", "canonical_required": true, "canonical_url": "https://ascensio.uno/stile-di-vita/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_unassessed_allow", "needs_review": true}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "single_source", "independent_confirmations": 0, "official_source_used": false, "used_press_release": false, "public_interest": false, "ai_disclosure_required": false, "ai_disclosure_text": "", "independence_check": {"status": "not_assessed", "score": 0.0, "checked_at": "2026-08-25T14:08:33.898027Z"}, "sources": [{"url": "https://www.elle.com/beauty/makeup-skin-care/a73496793/florence-pugh-max-mara-perfume-interview-2026/", "title": "Florence Pugh on Perfume, Her First Love, and Her Mom’s Homemade Potions", "publisher": "elle.com", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-08-25T14:08:33.891850Z", "published_at": "2026-08-25T12:55:46Z"}]}, "wireva:publication": {"name": "Ascensio", "domain": "ascensio.uno", "country": "IT", "url": "https://ascensio.uno/stile-di-vita/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/74c722ee-4c0d-4d4b-a4d0-56dd2b195ed4", "html": "https://wireva.mib.news/item/74c722ee-4c0d-4d4b-a4d0-56dd2b195ed4/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara/", "story": "https://wireva.mib.news/story/florence-pugh-diventa-il-nuovo-volto-del-profumo-max-mara-20260825/"}, "wireva:metrics": {"word_count": 510, "char_count": 3331, "reading_time_seconds": 238}}}}, "extra": {"wireva:languages": ["it"], "wireva:status": "developing", "wireva:item_count": 1}}