{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:a755894c-faa7-4b29-a0be-7fbcb58e4607", "type": "composite", "version": "1", "versioncreated": "2026-10-30T13:15:13.072869Z", "firstcreated": "2026-10-30T13:10:21.403671Z", "pubstatus": "usable", "language": "uk", "headline": "Більше платних оголошень у соцмережах не врятує слабкий креатив", "description_text": "Коли ефективність платної реклами у соцмережах падає, маркетологи часто просто запускають більше варіацій одного й того самого оголошення. Але алгоритму потрібна не кількість креативів, а їх різноманітність, і саме від неї залежить результат.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:444196b0-9c6d-43b9-8616-135ecff9fc45", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-30T13:10:35.025519Z", "firstcreated": "2026-10-30T13:10:21.403671Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Більше платних оголошень у соцмережах не врятує слабкий креатив", "byline": "Ярина Коваленко", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Deep Digital", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Deep Digital”. Set rel=canonical to https://deepdigital.com.ua/reklama/bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ/ when publishing on the web.", "description_text": "Коли ефективність платної реклами у соцмережах падає, маркетологи часто просто запускають більше варіацій одного й того самого оголошення. Але алгоритму потрібна не кількість креативів, а їх різноманітність, і саме від неї залежить результат.", "altids": {"mosaic": "444196b0-9c6d-43b9-8616-135ecff9fc45", "story": "a755894c-faa7-4b29-a0be-7fbcb58e4607", "slug": "bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:a21c1f5f-0f33-4395-a06f-ba046a05a5f9", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "More paid social ads won’t fix a creative problem", "description_text": "Більше платних оголошень у соцмережах не врятує слабкий креатив", "copyrightholder": "en.wikipedia.org", "copyrightnotice": "Storyboard", "usageterms": "File-level licence not yet resolved from Commons; fetch the original for exact terms.", "altids": {"wireva": "a21c1f5f-0f33-4395-a06f-ba046a05a5f9"}, "extra": {"wireva:delivery_mode": "preview_and_link", "wireva:rights": {"licence": "Wikimedia — licence per file", "licence_url": "https://commons.wikimedia.org/wiki/Commons:Reusing_content_outside_Wikimedia", "licence_raw": "Wikipedia page image", "licence_verified_at": "2026-10-30T13:10:35.068959Z", "attribution_required": true, "attribution_text": "Storyboard", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "en.wikipedia.org", "source_url": "https://en.wikipedia.org/wiki/Storyboard", "source_page_url": "https://en.wikipedia.org/wiki/Storyboard", "our_page_url": "https://deepdigital.com.ua/reklama/bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ/"}, "wireva:role": "lead"}, "renditions": {"preview": {"href": "https://nbg1.your-objectstorage.com/ckln/image-assets/6db7fef84e9c2d495d64eacff2b31b4167584bfef5c363b3ff460efa671ddb19.jpg", "mimetype": "image/jpeg", "width": 1165, "height": 900}, "source": {"href": "https://en.wikipedia.org/wiki/Storyboard", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:a755894c-faa7-4b29-a0be-7fbcb58e4607", "slug": "story-20261030-47", "status": "updated", "languages": ["en", "uk"], "item_count": 2, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Deep Digital", "canonical_required": true, "canonical_url": "https://deepdigital.com.ua/reklama/bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 2, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.0, "checked_at": "2026-10-30T13:10:35.063230Z"}, "sources": [{"url": "https://martech.org/more-paid-social-ads-wont-fix-a-creative-problem/", "title": "From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary", "publisher": "martech.org", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-10-30T13:10:35.038926Z", "published_at": "2026-10-30T03:01:00Z"}, {"url": "https://digiday.com/marketing/from-celsius-to-maybelline-more-brands-are-lining-up-for-the-nyc-marathons-50th-anniversary/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "title": "", "publisher": "digiday.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-30T13:10:35.030919Z", "published_at": null}, {"url": "https://digiday.com/sponsored/the-creator-economy-has-a-payments-problem/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "title": "", "publisher": "digiday.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-30T13:10:35.033020Z", "published_at": null}, {"url": "https://thenextweb.com/news/binance-hack-6-3bn-north-korea-tradertraitor", "title": "", "publisher": "thenextweb.com", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-30T13:10:35.042175Z", "published_at": null}]}, "wireva:publication": {"name": "Deep Digital", "domain": "deepdigital.com.ua", "country": "UA", "url": "https://deepdigital.com.ua/reklama/bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/444196b0-9c6d-43b9-8616-135ecff9fc45", "html": "https://wireva.mib.news/item/444196b0-9c6d-43b9-8616-135ecff9fc45/bilshe-platnikh-ogoloshen-u-sotsmerezhakh-ne-vriatuie-slabkii-kreativ/", "story": "https://wireva.mib.news/story/story-20261030-47/"}, "wireva:metrics": {"word_count": 633, "char_count": 4494, "reading_time_seconds": 321}}}, "item-1": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:b57ae303-859b-494c-a595-b321c1fc61cd", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-10-30T13:15:35.413629Z", "firstcreated": "2026-10-30T13:15:13.072869Z", "pubstatus": "usable", "urgency": 5, "language": "en", "headline": "GreenLight Fund argues nonprofits need infrastructure to scale proven programs", "byline": "Austin Emerson", "located": "United States", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Boldest Voice", "usageterms": "Monitoring item. Headline, short extract and the source link may be shown. Do not republish the full text.", "description_text": "Venture capitalist Dan Cardinali of GreenLight Fund says philanthropy funds new pilots instead of helping proven nonprofits reach more communities, and describes a model that builds local infrastructure once to bring successful solutions to multiple cities.", "altids": {"mosaic": "b57ae303-859b-494c-a595-b321c1fc61cd", "story": "a755894c-faa7-4b29-a0be-7fbcb58e4607", "slug": "greenlight-fund-argues-nonprofits-need-infrastructure-to-scale-proven-programs"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "United States", "literal": "us", "code": "US", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "body_text": "Venture capitalist Dan Cardinali of GreenLight Fund says philanthropy funds new pilots instead of helping proven nonprofits reach more communities, and describes a model that builds local infrastructure once to bring successful solutions to multiple cities.", "extra_body_note": "Extract only — see rights.class = link_only.", "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:a4dc91e3-9130-4232-bebf-7622b8853546", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "The nonprofit sector has a scaling problem", "description_text": "GreenLight Fund argues nonprofits need infrastructure to scale proven programs", "copyrightholder": "fortune.com", "copyrightnotice": "The nonprofit sector has a scaling problem", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "a4dc91e3-9130-4232-bebf-7622b8853546"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-10-30T13:15:35.439293Z", "attribution_required": true, "attribution_text": "The nonprofit sector has a scaling problem", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "fortune.com", "source_url": "https://fortune.com/img-assets/wp-content/uploads/2026/10/230829-John-Simon-136052-0013-scaled-1.jpg?w=2048", "source_page_url": "https://fortune.com/img-assets/wp-content/uploads/2026/10/230829-John-Simon-136052-0013-scaled-1.jpg?w=2048", "our_page_url": "https://boldestvoice.com/society/greenlight-fund-argues-nonprofits-need-infrastructure-to-scale-proven-programs/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://fortune.com/img-assets/wp-content/uploads/2026/10/230829-John-Simon-136052-0013-scaled-1.jpg?w=2048", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:a755894c-faa7-4b29-a0be-7fbcb58e4607", "slug": "story-20261030-47", "status": "updated", "languages": ["en", "uk"], "item_count": 2, "is_breaking": false}, "wireva:rights": {"class": "link_only", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Boldest Voice", "canonical_required": true, "canonical_url": "https://boldestvoice.com/society/greenlight-fund-argues-nonprofits-need-infrastructure-to-scale-proven-programs/", "linkback_required": true, "licence": "", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 280, "decided_by_rule": "derivation_failed", "needs_review": true}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "multi_source", "independent_confirmations": 1, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.", "independence_check": {"status": "failed", "score": 0.8, "checked_at": "2026-10-30T13:15:35.434804Z"}, "sources": [{"url": "https://fortune.com/2026/10/30/nonprofit-sector-scaling-problem-philanthropy-greenlight-fund/", "title": "The nonprofit sector has a scaling problem", "publisher": "fortune.com", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-10-30T13:15:35.419402Z", "published_at": "2026-10-30T11:00:00Z"}, {"url": "https://martech.org/more-paid-social-ads-wont-fix-a-creative-problem/", "title": "", "publisher": "martech.org", "type": "rss", "role": "supporting", "official": false, "retrieved_at": "2026-10-30T13:15:35.421591Z", "published_at": null}]}, "wireva:publication": {"name": "Boldest Voice", "domain": "boldestvoice.com", "country": "US", "url": "https://boldestvoice.com/society/greenlight-fund-argues-nonprofits-need-infrastructure-to-scale-proven-programs/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/b57ae303-859b-494c-a595-b321c1fc61cd", "html": "https://wireva.mib.news/item/b57ae303-859b-494c-a595-b321c1fc61cd/greenlight-fund-argues-nonprofits-need-infrastructure-to-scale-proven-programs/", "story": "https://wireva.mib.news/story/story-20261030-47/"}, "wireva:metrics": {"word_count": 788, "char_count": 5115, "reading_time_seconds": 365}}}}, "extra": {"wireva:languages": ["en", "uk"], "wireva:status": "updated", "wireva:item_count": 2}}