{"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:story:ae3c1bca-7214-40e9-a5fe-dcd105533a42", "type": "composite", "version": "1", "versioncreated": "2026-08-26T08:03:00.130110Z", "firstcreated": "2026-08-26T08:03:00.130110Z", "pubstatus": "usable", "language": "uk", "headline": "Nike повернула ветерана, щоб врятувати бренд. За два роки розворот усе ще «довга і важка боротьба»", "description_text": "Майже два роки потому, як Elliott Hill повернувся з пенсії, щоб очолити Nike, інвестори втратили початковий оптимізм: акції впали вдвічі, а відновлення бізнесу гальмує через слабкі продажі в цифровому каналі та Китаї.", "associations": {"item-0": {"$schema": "https://iptc.org/std/ninjs/ninjs-schema_3.2.json", "uri": "urn:newsml:wireva.mib.news:item:03474a7b-9f2a-42c6-b8da-426c3d1976f9", "type": "text", "profile": "standard", "version": "1", "versioncreated": "2026-08-26T08:03:34.212190Z", "firstcreated": "2026-08-26T08:03:00.130110Z", "pubstatus": "usable", "urgency": 5, "language": "uk", "headline": "Nike повернула ветерана, щоб врятувати бренд. За два роки розворот усе ще «довга і важка боротьба»", "byline": "Вадим Білик", "located": "Ukraine", "copyrightholder": "Haydamax OÜ", "copyrightnotice": "Wireva / Контрактова", "usageterms": "Subscribers may republish this item in full, including translation and trimming, with the credit “Wireva / Контрактова”. Set rel=canonical to https://kontraktova.com/biznes/nike-povernula-veterana-shchob-vriatuvati-brend-za-dva-roki-rozvorot-use-shche-dovga-i-vazhka-borotba/ when publishing on the web.", "description_text": "Майже два роки потому, як Elliott Hill повернувся з пенсії, щоб очолити Nike, інвестори втратили початковий оптимізм: акції впали вдвічі, а відновлення бізнесу гальмує через слабкі продажі в цифровому каналі та Китаї.", "altids": {"mosaic": "03474a7b-9f2a-42c6-b8da-426c3d1976f9", "story": "ae3c1bca-7214-40e9-a5fe-dcd105533a42", "slug": "nike-povernula-veterana-shchob-vriatuvati-brend-za-dva-roki-rozvorot-use-shche-dovga-i-vazhka-borotba"}, "subject": [{"name": "Economy and business", "rel": "direct", "literal": "economy", "code": "medtop:04000000", "scheme": "http://cv.iptc.org/newscodes/mediatopic/", "uri": "http://cv.iptc.org/newscodes/mediatopic/04000000"}], "place": [{"name": "Ukraine", "literal": "ua", "code": "UA", "scheme": "http://cv.iptc.org/newscodes/countrycodes/"}], "person": [], "organisation": [], "genre": [{"name": "Standard story", "literal": "standard"}], "service": [{"name": "Wireva", "literal": "wireva"}], "associations": {"featuremedia": {"uri": "urn:newsml:wireva.mib.news:media:e5c0db1c-3123-4f91-a913-776896b8e7a4", "type": "picture", "version": "1", "pubstatus": "usable", "headline": "Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’", "description_text": "Nike повернула ветерана, щоб врятувати бренд. За два роки розворот усе ще «довга і важка боротьба»", "copyrightholder": "fortune.com", "copyrightnotice": "Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’", "usageterms": "Picture belongs to the source publication: address and terms are delivered, the file is not.", "altids": {"wireva": "e5c0db1c-3123-4f91-a913-776896b8e7a4"}, "extra": {"wireva:delivery_mode": "link_only", "wireva:rights": {"licence": "", "licence_url": "", "licence_raw": "RSS source", "licence_verified_at": "2026-08-26T09:03:33.878842Z", "attribution_required": true, "attribution_text": "Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’", "redistribution_allowed": false, "commercial_use_allowed": false, "modifications_allowed": false, "share_alike_required": false}, "wireva:provenance": {"creator": "", "source_name": "fortune.com", "source_url": "https://fortune.com/img-assets/wp-content/uploads/2026/08/GettyImages-2260535597.jpg?w=2048", "source_page_url": "https://fortune.com/article/nike-ceo-veteran-elliott-hill-turnaround-growth/", "our_page_url": "https://corememo.org/culture/gta-6-release-approaches-marking-13-years-of-gaming-industry-change/"}, "wireva:role": "lead"}, "renditions": {"source": {"href": "https://fortune.com/img-assets/wp-content/uploads/2026/08/GettyImages-2260535597.jpg?w=2048", "mimetype": "image/jpeg"}}}}, "extra": {"wireva:story": {"uri": "urn:newsml:wireva.mib.news:story:ae3c1bca-7214-40e9-a5fe-dcd105533a42", "slug": "nike-20260826", "status": "developing", "languages": ["uk"], "item_count": 1, "is_breaking": false}, "wireva:rights": {"class": "agency_original", "redistribution_allowed": true, "commercial_use_allowed": true, "modifications_allowed": true, "share_alike_required": false, "attribution_required": true, "attribution_text": "Wireva / Контрактова", "canonical_required": true, "canonical_url": "https://kontraktova.com/biznes/nike-povernula-veterana-shchob-vriatuvati-brend-za-dva-roki-rozvorot-use-shche-dovga-i-vazhka-borotba/", "linkback_required": true, "licence": "Wireva subscriber licence", "licence_url": "", "licensor": "Haydamax OÜ", "valid_until": null, "excerpt_max_chars": 0, "decided_by_rule": "agency_original_verified", "needs_review": false}, "wireva:provenance": {"production_method": "automated", "ai_stages": {"editing": true, "drafting": true, "headline": true, "discovery": true, "classification": true, "image_selection": true, "source_collection": true, "cross_source_comparison": true}, "model": "", "human_reviewed": false, "reviewed_by": "", "reviewed_at": null, "editorial_control": true, "editorial_responsibility": "Haydamax OÜ (Wireva)", "factchecked": false, "verification_status": "single_source", "independent_confirmations": 0, "official_source_used": false, "used_press_release": false, "public_interest": true, "ai_disclosure_required": true, "ai_disclosure_text": "Матеріал підготовлено за допомогою ШІ під редакційною відповідальністю Haydamax OÜ.", "independence_check": {"status": "passed", "score": 0.092, "checked_at": "2026-08-26T08:03:34.221477Z"}, "sources": [{"url": "https://fortune.com/article/nike-ceo-veteran-elliott-hill-turnaround-growth/", "title": "Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’", "publisher": "fortune.com", "type": "rss", "role": "primary", "official": false, "retrieved_at": "2026-08-26T08:03:34.214875Z", "published_at": "2026-08-26T06:05:13Z"}]}, "wireva:publication": {"name": "Контрактова", "domain": "kontraktova.com", "country": "UA", "url": "https://kontraktova.com/biznes/nike-povernula-veterana-shchob-vriatuvati-brend-za-dva-roki-rozvorot-use-shche-dovga-i-vazhka-borotba/"}, "wireva:links": {"self": "https://wireva.mib.news/api/v1/items/03474a7b-9f2a-42c6-b8da-426c3d1976f9", "html": "https://wireva.mib.news/item/03474a7b-9f2a-42c6-b8da-426c3d1976f9/nike-povernula-veterana-shchob-vriatuvati-brend-za-dva-roki-rozvorot-use-shche-dovga-i-vazhka-borotba/", "story": "https://wireva.mib.news/story/nike-20260826/"}, "wireva:metrics": {"word_count": 457, "char_count": 3295, "reading_time_seconds": 235}}}}, "extra": {"wireva:languages": ["uk"], "wireva:status": "developing", "wireva:item_count": 1}}