Panelists at the MarTech Conference argued that automation speed must be balanced with buyer relevance, and that AI-driven engagement fails when underlying data is broken.
Marketers urged to clean data before automating customer journeys
Panelists at the MarTech Conference argued that automation speed must be balanced with buyer relevance, and that AI-driven engagement fails when underlying data is broken.
This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.
Monitoring item. The full text is not distributed. Extract and source below.