Kraft Heinz's new chief executive has halted a planned split and committed $600 million to marketing, sales and research, a shift that challenges the short-term focus of shareholder capitalism as S&P 500 companies spent $1 trillion on buybacks in 2025.
Kraft Heinz CEO Pauses Breakup to Invest in Brands as Buybacks Hit $1 Trillion
Kraft Heinz's new chief executive has halted a planned split and committed $600 million to marketing, sales and research, a shift that challenges the short-term focus of shareholder capitalism as S&P 500 companies spent $1 trillion on buybacks in 2025.
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