Cisco CMO Carrie Palin is expected to grow marketing-sourced revenue each year without increasing spending, and she has rebuilt the company’s website and tightened how marketing contributions are measured.
Cisco’s marketing chief raises revenue targets on a flat budget
Cisco CMO Carrie Palin is expected to grow marketing-sourced revenue each year without increasing spending, and she has rebuilt the company’s website and tightened how marketing contributions are measured.
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