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OpenAI adds business profiles to ChatGPT, drawing it closer to Google

OpenAI is rolling out business profiles inside ChatGPT that let companies shape how the chatbot surfaces them to users, a move that makes the product function more like a consumer search engine.

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OpenAI is rolling out business profiles inside ChatGPT that let companies shape how the chatbot surfaces them to users, a move that makes the product function more like a consumer search engine.