Wireva

Half of US consumers now use AI for local business recommendations

A SOCi study finds that 52% of American consumers use AI tools monthly to find local businesses, up from 9% a year earlier, and that multi-location brands are increasingly absent from those recommendations unless their online profiles are strong.

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A SOCi study finds that 52% of American consumers use AI tools monthly to find local businesses, up from 9% a year earlier, and that multi-location brands are increasingly absent from those recommendations unless their online profiles are strong.