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English Standard story link_only 31.08.2026 13:01 UTC v1 Core Memo

How long should a CEO get to turn around a struggling company?

Nearly two years into Elliott Hill's tenure at Nike, the question of how much time a CEO should receive to prove a turnaround is working has become central. Research suggests transformations take years, with early signs of progress in North America offering some evidence of success.

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Nearly two years into Elliott Hill's tenure at Nike, the question of how much time a CEO should receive to prove a turnaround is working has become central. Research suggests transformations take years, with early signs of progress in North America offering some evidence of succ…

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