Salesforce has agreed to acquire customer engagement platform Braze for about $5.66 billion, or $47.50 per share in cash, a roughly 58% premium. The deal aims to connect Braze's real-time behavioral messaging with Salesforce's Marketing Cloud, Data 360, Customer 360, and Agentfo…
Salesforce to Buy Braze for $5.7 Billion in Marketing Software Push
Salesforce has agreed to acquire customer engagement platform Braze for about $5.66 billion, or $47.50 per share in cash, a roughly 58% premium. The deal aims to connect Braze's real-time behavioral messaging with Salesforce's Marketing Cloud, Data 360, Customer 360, and Agentforce, but marketers will be watching whether the products are truly integrated or simply sit side by side.
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