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UK Climate Messaging Faces Trust Deficit After Summer of Extremes

As wildfires, excess deaths and hosepipe bans bring the climate crisis home, experts argue that local, collective action — not institutional warnings — is what shifts public behaviour in the UK.

Beyond the heatwave: what it really takes for climate warnings to cut through in the UK
UK Climate Messaging Faces Trust Deficit After Summer of Extremes
Thomas Nugent · CC BY-SA 2.0 · rights

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As wildfires, excess deaths and hosepipe bans bring the climate crisis home, experts argue that local, collective action — not institutional warnings — is what shifts public behaviour in the UK.