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Dutch Bros makes all its executives, CEO included, complete two-week barista bootcamp

Dutch Bros requires every senior leader, including CEO Christine Barone, to finish a two-week programme that teaches them to make drinks and run stores, as part of a growth-from-within model.

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Dutch Bros requires every senior leader, including CEO Christine Barone, to finish a two-week programme that teaches them to make drinks and run stores, as part of a growth-from-within model.