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RTL Touts YouTube Partnership as 'Cobra 11' Drives 26% Subscription Rise

RTL Deutschland revealed at Mipcom Cannes that its YouTube partnership, fueled by 200 full episodes of 'Cobra 11,' has boosted subscriptions by 26% and opened new revenue streams, as YouTube's EMEA chief clarifies the platform is not investing in content production.

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RTL Deutschland revealed at Mipcom Cannes that its YouTube partnership, fueled by 200 full episodes of 'Cobra 11,' has boosted subscriptions by 26% and opened new revenue streams, as YouTube's EMEA chief clarifies the platform is not investing in content production.

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