Michael Buckley, back as CEO of True Religion, is repositioning the premium denim label around cheaper prices, music partnerships and trend-following rather than trend-setting to win over younger shoppers.
True Religion's CEO rebuilds denim brand for Gen Z and millennials
Michael Buckley, back as CEO of True Religion, is repositioning the premium denim label around cheaper prices, music partnerships and trend-following rather than trend-setting to win over younger shoppers.
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