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Whole Foods Expands Beauty Aisles With Affordable Brands

Whole Foods is repositioning itself as a beauty destination, stocking roughly 100 brands at a time and courting emerging labels with exclusive lines and lower prices than prestige retailers like Sephora.

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Whole Foods is repositioning itself as a beauty destination, stocking roughly 100 brands at a time and courting emerging labels with exclusive lines and lower prices than prestige retailers like Sephora.