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Stripe’s acquisition spree draws comparisons to early Google

Stripe has quietly assembled a string of acquisitions since late 2024, buying crypto, billing, and AI firms in a strategy that echoes Google's transformative shopping spree two decades ago.

This item was produced with AI assistance under the editorial responsibility of Haydamax OÜ.

Stripe is building an acquisition portfolio that increasingly resembles the shopping spree that transformed Google into a global powerhouse two decades ago, according to analysts tracking the fintech giant’s recent moves. Since late 2024, the payments company has acquired Privy and Bridge, two leaders in crypto wallets and stablecoins, alongside Ourum, an account verification and bank transfer specialist, and Metronome, which handles usage-based billing. This month, Stripe closed a roughly $7.5 billion deal for OpenRouter, an artificial intelligence distribution service.

The pattern mirrors Google’s four-year run starting in 2003, when the search company bought DoubleClick, AdSense, Android, YouTube, and the firm behind Google Earth. Those purchases gave Google a full suite of digital advertising tools and positioned it for the mobile era. Stripe appears to be pursuing a similar logic, absorbing companies that consolidate its lead in core payments while building capacity in blockchain and AI, two fields expected to define the next decade of technology.

The comparison extends beyond dealmaking. Like early Google, Stripe has cultivated a down-home Irish image through its founders and its «Cheeky Pint» video interview series, even as the company has grown into a major financial institution. The firm also makes few public missteps, a record that analysts say cannot last forever as its scale attracts greater scrutiny.

Stripe’s ambitions were nearly much larger. The company had explored acquiring PayPal this spring, with an offer of $60.50 per share, but the deal collapsed this week after a rise in PayPal’s share price made the bid look too cheap. Had it succeeded, the acquisition would have added a massive consumer-facing business to complement Stripe’s merchant-heavy customer base.

James Wester, a research director at Javelin Strategies, said the failed PayPal deal may have been for the best. He argued that PayPal would have been a tough cultural fit for Stripe, which is defined by a developer-focused ethos and has little in common with an older, larger brand. Wester also noted that Stripe, as a private company, faces constraints on how much capital it can deploy, unlike Google, which funded major acquisitions with cash from its 2004 initial public offering.

Whether Stripe’s purchases will prove as prescient as Google’s remains uncertain. The search giant’s ad tech acquisitions look like extraordinary bargains in hindsight, but not every aggressive buyer from that era succeeded. Yahoo also made numerous deals in the same period, only to decline and eventually be acquired by a telecom company a decade later.

Wester, however, is cautiously optimistic about Stripe’s trajectory. «As much as the analyst in me wants to look at these latest acquisitions for AI and stablecoins with a jaundiced eye, I can’t help but think they’ve been pretty good at this so far,» he said, adding that Stripe has shown a consistent ability to anticipate where the payments landscape is heading.

Antitrust remains a potential long-term challenge. Regulators eventually became one of the few forces to slow Google down, and Stripe could face similar legal questions if its acquisition spree continues. For now, the company occupies a rare position, powerful enough to compete aggressively yet still widely liked in the technology community.

Same event, other desks

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