Gap Inc. CEO Richard Dickson is applying the strategy that revived Barbie at Mattel to the struggling apparel chain, betting on celebrity collaborations and brand heritage to reconnect with consumers and drive sales growth.
Gap CEO Richard Dickson bets on cultural relevance to revive the brand
Gap Inc. CEO Richard Dickson is applying the strategy that revived Barbie at Mattel to the struggling apparel chain, betting on celebrity collaborations and brand heritage to reconnect with consumers and drive sales growth.
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