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Fashion brands tap World Cup stars like Bellingham and Yamal for new deals

Months after the World Cup ended in a Spanish victory, fashion brands are still signing partnerships with the tournament's players, with U.S. labels especially keen to work with athletes who are now widely recognized.

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Months after the World Cup ended in a Spanish victory, fashion brands are still signing partnerships with the tournament's players, with U.S. labels especially keen to work with athletes who are now widely recognized.

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