Jeff Bezos says 'customer obsession,' repeated for three decades, drove Amazon from a Seattle garage to the top of Fortune's Global 500 list, and he urges founders to find and relentlessly repeat their own defining principle.
Bezos Credits Two-Word Mantra for Amazon's Rise to Global No. 1
Jeff Bezos says 'customer obsession,' repeated for three decades, drove Amazon from a Seattle garage to the top of Fortune's Global 500 list, and he urges founders to find and relentlessly repeat their own defining principle.
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