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AI can spread tourists beyond hotspots, Klook cofounder tells Macau forum

Ethan Lin argues overtourism is a concentration problem rather than a volume problem, as new survey data shows 57% of young Asian travellers use AI to find lesser-known destinations.

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Ethan Lin argues overtourism is a concentration problem rather than a volume problem, as new survey data shows 57% of young Asian travellers use AI to find lesser-known destinations.