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Scientist Argues Industry Must Invest in Storytelling to Close Science Communication Gap

A physicist working in industry calls for the rise of the «scientific raconteur», arguing that clear communication is now a competitive necessity for nations, companies and institutions grappling with complex technologies like quantum computing and AI.

Industry should invest in developing and practising storytelling
Scientist Argues Industry Must Invest in Storytelling to Close Science Communication Gap
Storytelling · Wikimedia — licence per file · rights
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A physicist working in industry calls for the rise of the «scientific raconteur», arguing that clear communication is now a competitive necessity for nations, companies and institutions grappling with complex technologies like quantum computing and AI.