Consumer confidence has fallen to its lowest level since 2014, yet spending rose in August. Burson's Kari Butcher argues that business leaders wrongly treat poll results as predictions of behaviour, a risk that grows ahead of the US midterm elections.
Americans Say the Economy Is Bad but Keep Spending, Analyst Warns Against Treating Polls as Forecasts
Consumer confidence has fallen to its lowest level since 2014, yet spending rose in August. Burson's Kari Butcher argues that business leaders wrongly treat poll results as predictions of behaviour, a risk that grows ahead of the US midterm elections.
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