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IKEA invests $1.4 billion in price cuts across Europe to win back cost-conscious shoppers

IKEA will invest about $1.4 billion to lower prices on furniture and home goods across Europe, with cuts averaging 15% to 25%, as the retailer responds to squeezed consumer budgets and weak demand. The move aligns with similar affordability efforts by Walmart, Target, and Kroger in the United States.

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IKEA will invest about $1.4 billion to lower prices on furniture and home goods across Europe, with cuts averaging 15% to 25%, as the retailer responds to squeezed consumer budgets and weak demand. The move aligns with similar affordability efforts by Walmart, Target, and Kroger…

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