At a MarTech Conference session in November 2026, panelists argued that brands should treat consent as an engineered part of the customer relationship, aligning preference choices, data systems and timing with what buyers actually want.
Marketers urged to design consent around buyer value, not just opt-ins
At a MarTech Conference session in November 2026, panelists argued that brands should treat consent as an engineered part of the customer relationship, aligning preference choices, data systems and timing with what buyers actually want.
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