Chris Kay, international CEO of 72andSunny, says brands must develop distinct personalities, citing examples from Duolingo, e.l.f. Beauty, Poppi and Liquid Death, as consumers seek more human, real connections.
Chris Kay argues personality now drives marketing growth more than purpose
Chris Kay, international CEO of 72andSunny, says brands must develop distinct personalities, citing examples from Duolingo, e.l.f. Beauty, Poppi and Liquid Death, as consumers seek more human, real connections.
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