The NFL commissioned artist Jammie Holmes to create a supersized turf mural for its new Color Field initiative, debuting in Paris before the league's first regular-season game there. The move is part of a broader strategy to attract new audiences through art and social media.
NFL Paints Giant Mural on Paris Flag Football Field to Expand Global Reach
The NFL commissioned artist Jammie Holmes to create a supersized turf mural for its new Color Field initiative, debuting in Paris before the league's first regular-season game there. The move is part of a broader strategy to attract new audiences through art and social media.
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