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PepsiCo loses KFC to Coca-Cola as cola struggles deepen

KFC is switching its U.S. restaurants to Coca-Cola after 40 years, a blow that PepsiCo's CEO has acknowledged as a competitive shortfall in soft drinks. Industry observers trace the decline to strategic choices made over two decades.

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KFC is switching its U.S. restaurants to Coca-Cola after 40 years, a blow that PepsiCo's CEO has acknowledged as a competitive shortfall in soft drinks. Industry observers trace the decline to strategic choices made over two decades.