Sephora will begin selling curated beauty products through TikTok Shop live streams from September 19, marking the retailer's first major move into live commerce and expanding its third-party brand sales on the platform.
Sephora launches live-shopping drops on TikTok Shop
Sephora will begin selling curated beauty products through TikTok Shop live streams from September 19, marking the retailer's first major move into live commerce and expanding its third-party brand sales on the platform.
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