Salesforce has agreed to acquire customer engagement platform Braze in a deal valuing the company at about $5.66 billion, pending regulatory and shareholder approval. The company says Braze's capabilities would strengthen its marketing and AI offerings.
Salesforce agrees to buy Braze in $5.7 billion deal
Salesforce has agreed to acquire customer engagement platform Braze in a deal valuing the company at about $5.66 billion, pending regulatory and shareholder approval. The company says Braze's capabilities would strengthen its marketing and AI offerings.
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