Virgin Group chief executive Josh Bayliss says he uses TikTok as a research tool to understand the generation shaping consumer culture, arguing the zeitgeist no longer sits with executives in their fifties.
Virgin Group CEO Josh Bayliss Scans TikTok Daily to Track Gen Z Consumers
Virgin Group chief executive Josh Bayliss says he uses TikTok as a research tool to understand the generation shaping consumer culture, arguing the zeitgeist no longer sits with executives in their fifties.
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