A three-year analysis of over 5,000 Google Ads accounts shows that using seasonality adjustments during Black Friday and Cyber Monday led to higher costs and lower returns, as Smart Bidding already anticipates the surge.
Google Ads Seasonality Adjustments Backfire on Black Friday, Study Finds
A three-year analysis of over 5,000 Google Ads accounts shows that using seasonality adjustments during Black Friday and Cyber Monday led to higher costs and lower returns, as Smart Bidding already anticipates the surge.
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