The Mise En Scene Company has acquired worldwide sales rights to «Run,» the marathon comedy-drama headlined by «Schitt's Creek» star Sarah Levy, and has released a first-look image from the production. The London and New York-based outfit, known as MSC, will launch sales on the U.S. production at the American Film Market, positioning the title for international buyers as the industry gathers for one of its key annual events.
The first-look image, unveiled exclusively, offers an early glimpse of Levy in the film, which blends comedy and drama around the world of marathon running. The project marks another leading role for Levy, who became widely known for her portrayal of Twyla Sands across all six seasons of «Schitt's Creek,» the Canadian sitcom that grew from a cult favorite into an Emmy-dominating pop culture phenomenon.
MSC's decision to board «Run» ahead of the American Film Market signals confidence in the film's commercial prospects. The market, a fixture on the global film calendar, brings together distributors, buyers and sales agents for a concentrated round of dealmaking. For an independent U.S. production, securing a sales company with offices in both London and New York provides access to two of the industry's most important territories and a network that spans European and North American buyers.
Levy's post-«Schitt's Creek» career has drawn steady attention as the actress has taken on projects across film and television. Her association with the beloved series gives «Run» a recognizable name above the title, a factor that sales agents often lean on when presenting a title to international distributors. The marathon setting adds a distinct backdrop, mixing the physical endurance of long-distance running with the emotional beats of a comedy-drama.
The American Film Market has long served as a launchpad for independent films seeking worldwide distribution. Sales companies typically arrive with first-look materials, promotional reels and completed footage to court buyers across dozens of territories. By timing the sales launch to the market, MSC aims to capitalize on the concentrated attention of the global acquisitions community.
Details about the film's supporting cast, director and production timeline have not been disclosed. The first-look image represents the initial piece of marketing material released for the project, a common step for sales titles looking to establish a visual identity before buyers commit. Such images are often used in promotional catalogs and buyer meetings, where packaging and cast attachments can determine a film's international appeal.
For Levy, «Run» continues a trajectory that has moved from ensemble television comedy to leading film roles. «Schitt's Creek» concluded its run in 2020 after sweeping the Emmy Awards' comedy categories, and its cast has since scattered across a range of projects. Levy's involvement in a sports-adjacent comedy-drama places her in a genre that has found success with international audiences, particularly when humor is paired with a clear emotional throughline.
MSC's involvement also highlights the continuing appetite for independent film sales in a market where streaming platforms and traditional distributors compete for finished titles. Companies that handle worldwide rights must navigate a landscape of theatrical buyers, pay-TV outlets and streaming services, each with different needs depending on territory. The American Film Market provides a setting where those negotiations can happen face to face.
With the first-look image now circulating, «Run» enters the pre-sales phase with a recognizable star, a defined genre and a sales partner positioned in two major film capitals. The coming market will test how buyers respond to the package, and whether the combination of Levy's profile and the marathon premise can translate into distribution deals across key international territories.