Travel experts consistently place Blackberry Farm among the most elegant resorts in the United States, a verdict that Who What Wear's travel coverage sets out in detail. The property, which the publication reviews under the Blackberry Mountain name, is positioned as a refined destination for readers who value considered hospitality, polished interiors and a relaxed sense of luxury.
The review is written by Allyson, a senior editor at Who What Wear who has been with the company since 2014, when she joined as co-founder Katherine Power's executive assistant. Over the years she has written hundreds of stories for the title. Before moving into fashion she worked in the entertainment industry at companies including Sony Pictures Television. She is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana, and holds a BFA in theatre arts.
The article frames the resort as a benchmark for American hospitality, a place where the emphasis falls on atmosphere, service and the sense of being looked after rather than on spectacle. For a publication whose readers follow style and lifestyle closely, the appeal lies in how the property combines comfort with a measured aesthetic, qualities that travel writers repeatedly associate with the best stays in the country.
The coverage also reflects a wider interest in luxury travel that rewards discretion over display. Rather than presenting the resort as a checklist of amenities, the review situates it within a broader conversation about what discerning travellers now expect from a stay, from thoughtful design to a sense of place, and it invites readers to consider whether such a retreat suits their own tastes and priorities.