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Dollar General CEO Says $100,000 Earners Now Feel Like Bargain Hunters

Dollar General CEO Todd Vasos said at a Goldman Sachs conference that even consumers earning $100,000 or more are behaving like lower-income shoppers as high gas prices and sustained inflation erode the value of six-figure salaries, pushing them toward deep discounters.

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Dollar General CEO Todd Vasos said at a Goldman Sachs conference that even consumers earning $100,000 or more are behaving like lower-income shoppers as high gas prices and sustained inflation erode the value of six-figure salaries, pushing them toward deep discounters.

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