A year into leading The Hershey Company, CEO Kirk Tanner says the 132-year-old confectioner expanded its innovation pipeline by more than 50% and grew North America salty snacks sales 23%, arguing that enduring brands must keep earning consumer relevance with every generation.
Hershey CEO Says Legacy Is a Mandate, Not a Moat, as Innovation Pipeline Grows 50%
A year into leading The Hershey Company, CEO Kirk Tanner says the 132-year-old confectioner expanded its innovation pipeline by more than 50% and grew North America salty snacks sales 23%, arguing that enduring brands must keep earning consumer relevance with every generation.
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