As more Americans adopt ad blockers and private browsers, businesses are turning to server-side tracking to control what data reaches vendors. The shift promises better measurement and cleaner data, but requires careful configuration and consent enforcement.
Server-Side Tracking Gains Ground as U.S. Privacy Pressures Reshape Marketing Data
As more Americans adopt ad blockers and private browsers, businesses are turning to server-side tracking to control what data reaches vendors. The shift promises better measurement and cleaner data, but requires careful configuration and consent enforcement.
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